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Remarketing

Funnel Graph

HOW CAN REMARKETING ADVERTISING WORK FOR YOUR BUSINESS ?

THE STATS

Most studies say only 5-8% of visitors will buy products or services on their first visit to a website. Remarketing ads are designed to reach the other 90% who are interested buyers. Running this type of campaign allows you to stay in reach with visitors to your website and capture their attention further later when they’re more likely to buy.

HOW REMARKETING ADVERTISING

It is a very simple process, and all that is necessary is to place an invisible piece of code in the footer of your website. This code creates a list of people that visit your site by placing anonymous remarketing “cookies” in their browser. This list allows remarketing programs to display ads to your potential customers as they visit other sites. From there, the software works with large ad exchanges that can remarket your customers just about anywhere they go online.

WHY IS REMARKETING SUCCESSFUL ?

Remarketing creates greater online sales by keeping your brand and company in the customer’s eyes and bringing “passive shoppers” back when they’re ready to buy. Every time your customer sees your remarketing ads, your brand gains traction and more recognition. The high click-through rates and increased conversions that are typical with remarketing campaigns exemplify the value of good branding and repeated exposure.

CONVERSION OPTIMIZATION

Driving traffic to your site is the number one priority for any marketing plan or strategy. Remarketing advertising is a tool you can use to optimize your conversion and keep marketing to all traffic that was driven to your site. Strategies involving content marketing, AdWords, and targeted display are great for driving traffic, but it’s hard to optimize your conversion. Remarketing is the icing on top of the digital marketing cake.